Persuasive Writing Techniques for Health Advocates
Persuasive writing is more than reporting facts and quoting statistics. It’s a unique voice that blends credible information and current issues with a personal, well-received, clear message. Stakeholders across the health care industry – patients, payers, providers, policy-makers – are increasingly challenged to manage the information regarding health reform coming from Washington and communicate in a purposeful and memorable way.
This half-day or full-day workshop for health executives, non-profits and professional societies provides easy-to-incorporate tips on writing to move the needle. Examples of current health policy topics include guidance on writing speeches, Congressional testimony, public comments, op/eds, white papers, and blogs. Insights from other industries — consumer publications, TV and screen, public affairs, and social media — are also used for illustration.
Gwen has taught a 3-hour version of this workshop at the American Medical Writers Association annual conference for the past six years.
“Your workshop was certainly helpful and I hope to put some of the ideas into action soon.”
— Win Dawson, Medical Writer, MedSearch
“Gwen did a great job educating the audience on health policy reform at the AMWA annual conference. I’ve received much feedback, all favorable.”
— Jennifer Grodberg, PhD, RAC, Director, Regulatory Affairs, Trius Therapeutics
For more information, contact me.