Several hundred patients gathered at the Hilton Union Station in San Francisco last week to give voice to what is being called the New Patient — the network patient.  From blogs, RSS feeds, Im’ing, and e-scrips, there appears to be an app for that to keep patients informed about their health and treatment choices.  


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It’s definitely not your mother’s public health campaign.

When the National Heart, Lung and Blood Institute (NHLBI)  launched the Heart Truth campaign seven years ago to raise awareness of women’s heart health their partners were your typical patient groups and professional medical societies.


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